Digital marketing encompasses various online strategies to promote products or services. Key components include:
1. Search Engine Optimization (SEO): Improving website visibility on search engines.
2. Content Marketing: Creating valuable content to attract and engage an audience.
3. Social Media Marketing: Utilizing platforms like Facebook, Instagram, and Twitter for brand promotion.
4. Email Marketing: Sending targeted messages to prospects and customers.
5. Pay-Per-Click (PPC) Advertising: Running ads on search engines and social media, paying only for clicks.
6. Affiliate Marketing: Partnering with individuals or organizations to promote products for a commission.
7. Analytics: Using data to measure campaign effectiveness and optimize strategies.
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